# How to add a second brand and manage multiple brands URL: https://blackbox.plus/guides/add-a-second-brand Level 1: Get set up (https://blackbox.plus/guides/get-set-up) Updated: 2026-10-26 Time: about 10 minutes You'll end with: A second brand with its own look, ad account, calendar and Instagram, and the teammates on it Do it in Blackbox: https://blackbox.plus/app/brands > Make the brand in Studio, give it its own ad account, calendar and Instagram, and choose which teammates work on it. Multi-brand marketing in one place. ## Short answer To add a second brand in Blackbox (blackbox.plus), an admin makes it in Studio, then gives it an ad account of its own. Click Brands in the left menu, then click New brand. Paste the brand’s website, click Read the site, check what was read and create it; the brand gets its own calendar in Plan straight away, and keeps its own look, facts, posts, strategy and campaigns apart from your first brand. Next, on the Data page, open the Meta Ads menu and click Choose accounts. Tick the new brand’s ad account, click the brand on its row, pick the new brand from the list and save, so the account’s numbers land in its Plan. Connect its Instagram with Connect a channel, which now asks Which brand is this for?, and put teammates on it with Brands on their row under Settings, Team. From then on Studio and Plan show a brand switcher at the top. ## You'll need - **Your first brand set up.** The second brand is made the same way, from its website. (Guide: https://blackbox.plus/guides/set-up-brand-kit) - **An ad account for the second brand.** In the Meta Ads login you connected. Its numbers and campaigns land in the brand’s Plan. (Guide: https://blackbox.plus/guides/connect-meta-ads) - **An admin login.** Only admins can choose which ad accounts are tracked, and put teammates on a brand. ## How to add a second brand and manage multiple brands in Blackbox 1. **Open your brands.** Click **Brands** in the left menu. You'll see: **Your brands**, with your first brand and a **New brand** button. Starts at: https://blackbox.plus/app/brands ![Brands in the left menu, ringed, and the Brands page: Your brands, with the Daybreak Coffee Co. card and a New brand button](https://blackbox.plus/guides/add-a-second-brand/01-brands.png) 2. **Start a new brand.** Click **New brand**. You'll see: A **New brand** box with a field for the website. ![Your brands with the New brand button ringed, above the Daybreak Coffee Co. card](https://blackbox.plus/guides/add-a-second-brand/02-new.png) 3. **Read its website.** Paste the second brand’s website and click **Read the site**. You'll see: **Reading** and the site’s address, usually about 20 seconds, sometimes up to a minute. ![The New brand box with flowjuice.example typed in and the Read the site button ringed](https://blackbox.plus/guides/add-a-second-brand/03-website.png) 4. **Create the brand.** Say how the brand talks, check what was read, and click **Create — ready to write** (or **Create and finish setup**). You'll see: The new brand’s page and **Brand created**, with its own calendar in Plan already. 5. **Open your ad accounts.** On the **Data** page, open the menu (⋯) on the **Meta Ads** row and click **Choose accounts**. You'll see: **Which ad accounts should we track?**, with every ad account your Meta login can see. Starts at: https://blackbox.plus/app/data ![The Meta Ads row on the Data page with its menu open and Choose accounts ringed](https://blackbox.plus/guides/add-a-second-brand/05-menu.png) 6. **Tick its ad account.** Tick the second brand’s ad account. You'll see: The account ticked, and one more counted on **Save**. ![Which ad accounts should we track?, with Daybreak Coffee Ads ticked under Daybreak Coffee Co. and Flow Ads now ticked too, ringed](https://blackbox.plus/guides/add-a-second-brand/06-tick.png) 7. **File it under the brand.** Click the brand on that row, which starts as your first brand, and pick the new one, such as **Flow**. You'll see: The new brand’s name on the row, in its colour. ![The Flow Ads row’s brand menu open with Flow typed in and the Flow brand ringed in the list](https://blackbox.plus/guides/add-a-second-brand/07-tag.png) 8. **Save.** Click **Save** at the bottom of the list. You'll see: The list closes, and the ad account is tracked under the new brand. ![The bottom of the ad account list: 2 of 2 selected and the Save (2) button ringed](https://blackbox.plus/guides/add-a-second-brand/08-save.png) 9. **Connect its Instagram.** On **Data**, click **Connect a channel**, pick **Instagram** and choose the brand under **Which brand is this for?**. You'll see: **Continue to Meta**, ready to click; the rest is the same as for your first Instagram. Starts at: https://blackbox.plus/app/data ![Connect a channel with Instagram picked and Which brand is this for? set to Flow, ringed, above Continue to Meta](https://blackbox.plus/guides/add-a-second-brand/11-connect.png) 10. **Put teammates on it.** In **Settings**, on **Team**, click **Brands** on a teammate’s row, then the new brand’s name. You'll see: The brand’s name filled in its colour on their row. Starts at: https://blackbox.plus/app/settings?tab=team ![Jordan Lee’s row under Team Members with Brands open: Daybreak Coffee Co. filled in and Flow, ringed, to add](https://blackbox.plus/guides/add-a-second-brand/12-team.png) ## Good to know - Each brand keeps its own look, facts, ideas, posts, calendar, strategy, campaigns and connected accounts. - With two brands, Studio and Plan show a brand switcher at the top, and the Data page gets brand filters. Connect a channel always asks Which brand is this for?, and every ad account must be under a brand. - Ad accounts or old client groups that sit under no brand show a notice on Data and in Plan: pick a brand for each account, or click Make this a brand on a group. A sign-in you started and never finished shows as Not finished, with Finish connecting and Remove, and is archived after 30 days. - New brand on the Brands page is the only place a brand is made. An admin sets a brand’s reporting currency on its own page, in the Brand kit tab, under Reporting currency, and picks which teammates see it under Brands on their row in Settings, Team. A brand is deleted from the Brands page. - A deleted brand stays under Deleted brands on the Brands page for 30 days, with the date it can be restored until. After that it is removed for good. An admin can remove it sooner with Delete forever, which asks you to type the brand’s name. That takes its posts, briefs, ideas, plans and cards with it. Posts already on a platform and your connected accounts stay. - Members see recommendations, dashboards and results only for the brands they are on. - Until its ad account and Instagram are filed under it, a new brand’s posts offer your first brand’s accounts: check the account on the Post step. - With two brands, Plan has a brand picker at the top: pick the brand first, and New Campaign on a day is for that brand. - A second Instagram or Meta ad account doesn’t take another channel: channels count platforms, not accounts. - Daily limits, such as post ideas a day, are shared by every brand in the workspace. ## Questions people ask **There’s no Choose accounts in the Meta Ads menu** Meta Ads isn’t connected, or it was signed out. Connect it first, with a login that can see the second brand’s ad account — see [Connect your Meta ad account to Blackbox](https://blackbox.plus/guides/connect-meta-ads). **The second brand’s ad account isn’t in the list** Your Meta login has no access to it. Get access in Meta Business settings, then reconnect Meta Ads on the Data page and open Choose accounts again. **The second brand has no ad account** It still gets its own calendar, look and posts. With no ad account there’s nothing to run ads from yet; connect its Instagram so its posts go to the right account. **The new brand isn’t in the row’s brand list** You may not be an admin, or the list is still loading. If it’s really missing, click New brand at the bottom of the list, type its name (the website is optional and can be added later on the brand page), and the account is filed under that new brand. **How many brands does my plan include?** Billing lists Brands with your plan, 1 on Starter. For more, talk to us about a custom plan — see [How to change or cancel your Blackbox subscription](https://blackbox.plus/guides/change-or-cancel-your-subscription). **A teammate can’t see the new brand** They aren’t on it yet. An admin clicks Brands on their row under Settings, Team, and clicks the brand’s name.