# How to define your target audience and what a customer is worth

URL: https://blackbox.plus/guides/answer-strategy-questions
Level 1: Get set up (https://blackbox.plus/guides/get-set-up)
Updated: 2026-11-05
Time: about 5 minutes
You'll end with: Your audience, numbers and capacity in the strategy, instead of guesses
Do it in Blackbox: https://blackbox.plus/app/plan?tab=strategy

> Answer what only you know — a typical sale, your ad budget, who you sell to, what you can handle — on the Strategy tab and the question cards in Plan.

## Short answer

To define your target audience and what a customer is worth in Blackbox (blackbox.plus), answer the questions on the Strategy tab and the question cards in Plan. On the Strategy tab, a card marked Needs you asks what only you know: What does a customer pay for a typical sale?, How much can we spend on ads each month? and What is your website? Type it and click Save. The question cards under Suggestions for now ask the rest. Check what we read on your website shows what Blackbox read about who you sell to and why they pick you: confirm each row or edit it, then click Looks right. Add your prices and budget asks your price, margin, how long a customer stays and the most you would pay for a new one. Tell us your capacity and who approves asks whether you could handle twice the orders and who signs off. Each answer brings a new version of the strategy. Only an admin answers.

## You'll need

- **Setup finished.** The Strategy tab asks as soon as a block is written; the question cards arrive with your first strategy draft. (Guide: https://blackbox.plus/guides/get-started)
- **An admin login.** Only an admin answers. Teammates see the answers and can’t change them.

## How to define your target audience and what a customer is worth in Blackbox

1. **Answer on the Strategy tab.** Click **Plan** in the left menu, pick your brand, click **Strategy**, and on a card marked **Needs you** type the answer and click **Save**.
   You'll see: **Drafting from your sources…** on the card, then **Ready**.
   Starts at: https://blackbox.plus/app/plan?tab=strategy
   ![A Strategy tab card marked Needs you, asking How much can we spend on ads each month?, with 600 typed and Save ringed](https://blackbox.plus/guides/answer-strategy-questions/01-needs-you.png)
2. **Find the question cards.** Click **Calendar**, then a question under **Suggestions for now**.
   You'll see: A card marked **Question** beside the calendar.
   Starts at: https://blackbox.plus/app/plan
   ![A card marked Question, ringed: Tell us your capacity and who approves, asking whether the shop could handle twice the orders and who approves a change](https://blackbox.plus/guides/answer-strategy-questions/02-question.png)
3. **Check what we read.** On **Check what we read on your website**, click **Confirm** on each row that’s right, or **Edit** to fix one.
   You'll see: **Confirmed** beside the rows you checked.
   ![Check what we read on your website: what the shop sells, its customers, why they pick it, industry, country and language, with one row Confirmed, ringed](https://blackbox.plus/guides/answer-strategy-questions/03-read.png)
4. **Save it.** Click **Looks right**, or **Save** once you have changed something.
   You'll see: **Saved**, and the card leaves the list.
5. **Say what you can handle.** On **Tell us your capacity and who approves**, pick an answer to both questions and click **Next**.
   You'll see: **Saved**, and the card leaves the list.
   ![Two last things: some more orders, not twice, and me as the one who approves, picked, with Next ringed](https://blackbox.plus/guides/answer-strategy-questions/05-capacity.png)
6. **Add your numbers.** On **Add your prices and budget**, fill in what you know and click **Next**.
   You'll see: **Most you’d pay per customer** worked out from your price and margin as you type.
7. **Skip one for now.** Click **Skip** on a card.
   You'll see: The card gone until the next version of your strategy.

## Good to know

- An answer saved on the Strategy tab redrafts that card straight away; an answer on a question card brings a new version of the strategy a few minutes later.
- Lines you haven’t answered show as Assumed in the strategy. Answering turns a guess into what you told us.
- A skipped question comes back with the next version of the strategy if it is still unanswered.
- Approving the strategy closes every open question card. Change on a Strategy tab card redrafts that block; capacity is only asked on its card.
- When suggested competitors are waiting, a card called Confirm who you’re up against asks you to tick the ones that are real.
- Only an admin answers. Teammates see the card with “An admin can answer this.”
- For the page itself, and approving it once it reads right, see [Get a marketing strategy for your small business](https://blackbox.plus/guides/approve-your-strategy).

## Questions people ask

**How much should a small business spend on ads?**

Start from what a customer is worth. The card works out the most you would pay for one from your price, margin and how long they stay; your monthly budget is up to you, and you can change it later.

**Next did nothing and the card disappeared**

With nothing filled in, Next works like Skip. The question comes back with the next version of your strategy.

**It says This strategy is already approved**

Answers can’t change an approved strategy, so the questions are closed. They are used for the next one.

**It says Not saved. We’ll ask again in Plan**

The answer didn’t reach us. Try Next again in a moment; the card stays open until it saves.

**I can’t click anything on the card**

Only an admin can answer these questions, on the Strategy tab or on a card. Ask an admin, or have them change your role in Settings under Team.