# How to run Facebook lead ads and download the leads URL: https://blackbox.plus/guides/facebook-lead-ads Level 4: Run it as an ad (https://blackbox.plus/guides/run-ads) Updated: 2026-11-05 Time: about 8 minutes You'll end with: A Meta lead ad collecting sign-ups, and its leads downloaded as a CSV file Do it in Blackbox: https://blackbox.plus/app/plan > Add Meta’s own sign-up form to a campaign in New Campaign, then find every lead on the Leads page and download them all as a CSV file. ## Short answer To run Facebook lead ads with Blackbox (blackbox.plus), open Plan, click + on a day, choose Meta ads and, under Or skip the plans, pick Get leads. Under Lead destination, click Native form, so people fill in Meta’s own form inside the ad instead of visiting your website. Paste your privacy policy link, which Meta requires, then choose the questions: full name, email and phone to start, plus company, job title or a question of your own. Plan the rest as for any campaign, with who sees it, the ads and the budget, then draft it, approve it and start it. Blackbox checks the form every ten minutes, and new sign-ups land on the Leads page in the left menu, with name, email, phone, a status and where they came from. Search them by name, email or company, and click Export CSV to download them all, with a column for each question. ## You'll need - **Meta Ads connected.** An ad account under the brand the leads are for. (Guide: https://blackbox.plus/guides/connect-meta-ads) - **A Facebook Page picked.** In Settings under Ad accounts. Meta’s form lives on that Page. (Guide: https://blackbox.plus/guides/set-your-ad-account-defaults) - **A privacy policy page.** On your website, with its own address. Meta shows it on the form. ## How to run Facebook lead ads and download the leads in Blackbox 1. **Open New Campaign.** In **Plan**, click **+** on the day it starts, then **Meta ads** under **Campaign**. You'll see: **What is this campaign for?**, with goals to start from under it. Starts at: https://blackbox.plus/app/plan ![Create on this day, in the panel beside Plan’s calendar: Post, then Campaign ringed, with Meta ads and a Connect button for each ad platform not connected yet](https://blackbox.plus/guides/create-facebook-ad-campaign/01-new.png) 2. **Pick Get leads.** Under **Or skip the plans**, click **Get leads**. You'll see: **Lead destination** under the goals, with **Website** and **Native form**. ![Preset after Or skip the plans → Get leads: Get leads picked, ringed, and Lead destination below the goals with Website and Native form](https://blackbox.plus/guides/facebook-lead-ads/02-goal.png) 3. **Pick the native form.** Under **Lead destination**, click **Native form**. You'll see: The form’s settings, starting with **Privacy policy URL**. ![Lead destination with Native form picked, ringed, and the form’s settings opening under it, starting with Privacy policy URL](https://blackbox.plus/guides/facebook-lead-ads/03-form.png) 4. **Add your privacy policy.** Paste the address of your privacy page into **Privacy policy URL**. You'll see: Your link in the box, and the red **Required** line gone. ![The Privacy policy URL box filled in with daybreakcoffee.example/privacy, ringed, and no red Required line under it](https://blackbox.plus/guides/facebook-lead-ads/04-privacy.png) 5. **Write the form’s words.** Fill in **Headline**, **Intro text** and **Thank-you message**, or leave them empty. You'll see: Your words in each box. 6. **Choose the questions.** Under **Form fields**, keep **Full name**, **Email** and **Phone**, or click **Add field** for another. You'll see: One row per question, each with a **Required** box. ![The native form’s settings: Headline, Intro text, then Form fields with Full name, Email and Phone, each with a Required box, Add field ringed, and the Thank-you message](https://blackbox.plus/guides/facebook-lead-ads/06-fields.png) 7. **Plan the rest.** Click **Continue**, then set who sees it, the ads and the budget as for any campaign. You'll see: **Review**, with **What the draft creates**, marked **All paused**. 8. **Draft it.** Click **Draft the campaign**. You'll see: The **Campaign proposal** card beside the calendar. ![Which creative runs in which ad set, What the draft creates — 1 campaign, 1 ad set, 1 ad, all paused — and Draft the campaign ringed](https://blackbox.plus/guides/create-facebook-ad-campaign/12-draft.png) 9. **Approve and start it.** On the proposal, click **Approve & create**, then **Start ads**. You'll see: The card marked **Running**, with the day it is on. 10. **Open Leads.** Click **Leads** in the left menu. You'll see: Each lead as a row, with its **Status**, **Next step** and **Meta**. Starts at: https://blackbox.plus/app/leads ![The Leads page: Daybreak’s sign-ups as rows, each with a Status, a Next step and a Meta tag, and Leads ringed in the left menu](https://blackbox.plus/guides/facebook-lead-ads/10-leads.png) 11. **Find a lead.** Type a name, email or company into the search box. You'll see: Only the leads that match. ![The search box with ortega typed in, ringed, and the one lead that matches, Luis Ortega, listed under it](https://blackbox.plus/guides/facebook-lead-ads/11-search.png) 12. **Download them.** Click **Export CSV**. You'll see: A file named leads- and the date, with one row per lead. ![The top of the Leads page: the Leads heading and its line, with the Export CSV button ringed above the search box and the platform filter](https://blackbox.plus/guides/facebook-lead-ads/12-export.png) ## Good to know - Blackbox checks the lead forms on your Meta account every ten minutes and adds new sign-ups to Leads. - Forms you made in Meta Ads Manager show on Leads too, including ones made before Blackbox. To work the leads, see [How to manage leads from your Facebook and LinkedIn lead ads](https://blackbox.plus/guides/manage-leads-from-your-ads). - Website sends people to your landing page instead; their sign-ups happen on your site, not on the Leads page. - A live post can’t carry the form. Use a Studio post or a blank creative. - Click a lead to read every answer, including to your own questions. The CSV has one column for each question. - The CSV holds every lead that matches the search, with times in UTC. - People see and download the leads of the brands they are on. ## Official docs - [Meta: privacy policies for lead ads](https://www.facebook.com/business/help/1247534515288168) - [Meta for Developers: lead forms on a Page](https://developers.facebook.com/docs/graph-api/reference/page/leadgen_forms/) ## Questions people ask **Leads says No leads yet** Leads appear after someone fills in the form and Blackbox next checks it, within ten minutes. Blackbox needs the Page permission on Meta to read them. **I don’t see Lead destination** It shows once Get leads is picked and Meta Ads is on under Where it runs. Pick both, and it appears under the goals. **It says Required — Meta/LinkedIn need a privacy policy URL** Blackbox asks for one, and Meta shows it on the form. Paste the full address of your privacy page, starting with https://. **Review blocks a live post with Live post · lead form** A post running as posted has no form. Remove it on Creative and add a Studio post or a blank one, or switch Lead destination to Website. **My own question isn’t in the table** The table shows the standard fields only. Click a lead to read every answer, or click Export CSV: each question has its own column there.