# Get Instagram post ideas from your own website

URL: https://blackbox.plus/guides/instagram-post-ideas-from-your-website
Level 2: Make your first post (https://blackbox.plus/guides/make-a-post)
Updated: 2026-11-04
Time: about 4 minutes
You'll end with: A post idea picked, with its brief written and open
Do it in Blackbox: https://blackbox.plus/app/brands

> Studio reads your site, a single page, your product photos or a topic and suggests posts your brand could make. Pick one and it gets written.

## Short answer

To get Instagram post ideas from your own website in Blackbox (blackbox.plus), click Brands in the left menu, then your brand and Ideas. There are three ways in. On My ideas, paste an article or product page link, type a topic, or add up to four product photos, then click Make ideas; a topic or photos give three ideas. On My website, tick up to 10 pages worth a post — an article, a product, a landing page — and click Make ideas from selected. On Google search, which appears only when Google Search Console is connected for that site, tick up to six searches where your site shows up but rarely gets the click. A batch takes about a minute, and every idea is written from your brand's fact sheet rather than guesses. Click Make this on the one you want, pick its day and time on the calendar, and Blackbox writes the brief and opens it in Plan on that day.

## You'll need

- **A brand in Studio.** Ideas are read from your brand’s website and written from its fact sheet. (Guide: https://blackbox.plus/guides/set-up-brand-kit)
- **Search Console, for the Google search tab.** Optional — connected for the same website. The other tabs work without it. (Guide: https://blackbox.plus/guides/connect-search-console)

## How to get Instagram post ideas from your own website in Blackbox

1. **Open the ideas.** Click **Brands** in the left menu, click your brand, then **Ideas**.
   You'll see: Your brand’s ideas, open on the **My ideas** tab.
   Starts at: https://blackbox.plus/app/brands
   ![The brand’s tabs for Daybreak Coffee Co.: Brand kit, Ideas, Strategy, Competitors and Library, with Ideas ringed](https://blackbox.plus/guides/instagram-post-ideas-from-your-website/01-ideas.png)
2. **Start from a link, a topic or photos.** Paste a page link, type a topic, or click **Add photos** to add up to four. Then click **Make ideas**.
   You'll see: A bar showing the batch at work — about a minute.
   ![The My ideas tab with a topic typed in — our pumpkin spice latte is back for fall — and the Make ideas button ringed](https://blackbox.plus/guides/instagram-post-ideas-from-your-website/02-my-ideas.png)
3. **Or pick pages from your website.** Open **My website**, tick up to 10 pages worth a post, and click **Make ideas from selected**.
   You'll see: The same bar, working on the pages you ticked.
4. **Or start from Google searches.** Open **Google search**, tick up to six searches, and click **Make ideas**.
   You'll see: The same bar, working on the searches you ticked.
5. **Pick one.** When it says **Ideas are ready**, click **Make this** on the idea you want.
   You'll see: A **Which day?** window.
   ![An idea card: its title, three dots for how well it fits the brand, a two-line angle, Carousel and Post tags, the page it came from, and Make this ringed](https://blackbox.plus/guides/instagram-post-ideas-from-your-website/05-idea-card.png)
6. **Pick its day and time.** Under **Which day?**, click a day on the calendar (a dot marks a day that already has a post), set the **Time**, and click **Make it for this day**.
   You'll see: The brief for that post being written, then opening in **Plan**.
   ![The Which day? window: a November calendar with Tuesday the 3rd picked, a dot under Thursday the 5th, which already has a post, the Time set to 18:30, and Make it for this day ringed](https://blackbox.plus/guides/instagram-post-ideas-from-your-website/06-which-day.png)
7. **See the brief in Plan.** The brief opens in **Plan** on the day you picked. To change the day or time later, click **Planned for** at the top.
   You'll see: **Planned for** at the top of the brief, with the day and time you set.
   ![The top of the brief open in Plan, headed Daybreak Coffee Co. · Thu 5 Nov, with Planned for Thu 5 Nov, 18:30 ringed on the right beside the close button](https://blackbox.plus/guides/instagram-post-ideas-from-your-website/07-planned-for.png)

## Good to know

- A topic or photos give three ideas. A link is read, and the ideas come from what the page says.
- Each idea has up to three dots for how closely it fits what your site says you do, and says where it came from.
- On My website, tick Every page, not just the feed to search the whole site, or click Make an idea on a single row.
- Google search lists searches where your site shows up but rarely gets the click. The post answers the question; it never quotes the numbers. Plan raises the biggest one as a card; see [How to turn Google searches into Instagram post ideas](https://blackbox.plus/guides/turn-google-searches-into-posts).
- Competitors shows what your competitors advertise and post, and its ideas join the same list; see [How to do competitor analysis](https://blackbox.plus/guides/competitor-analysis).
- Product pages bring up to two of their own photos; articles bring text only.
- Click the heart on an idea to keep it, then tick Favourites only to see just those. A page that already has an idea shows View idea, so you don’t make the same post twice.

## Questions people ask

**The Google search tab is missing**

It only appears when Google Search Console is connected for that brand’s website and your login can read it. Connect it from the Data page, then reopen the ideas.

**It says no posts were found on the feed**

The brand has no blog feed, or the feed is empty. Tick Every page, not just the feed to pick from your whole site, or add the feed on the brand page under Blog feed.

**I already know what I want to post about**

Type it into the box on My ideas and click Make ideas. You get three ideas written from it and your brand’s facts.

**An idea gets a fact about my business wrong**

Ideas are written only from your brand’s fact sheet. Fix the fact on the brand page and it stays fixed for every idea after.

**It is still working after three minutes**

Reload the page in a moment. The ideas land on the list when the batch finishes, even if the page stopped checking.
