# Optimize Facebook ads: act on budget and pause suggestions URL: https://blackbox.plus/guides/optimize-facebook-ads Level 5: Grow (https://blackbox.plus/guides/grow) Updated: 2026-11-04 Time: about 5 minutes You'll end with: A budget or pause change approved on Meta Ads, with Undo on the card Do it in Blackbox: https://blackbox.plus/app/plan > Blackbox reads your running Meta campaigns and suggests budget, pause and audience changes in Plan. See the numbers, adjust, approve or undo. ## Short answer To optimize Facebook ads with Blackbox (blackbox.plus), click Plan in the left menu, pick your brand and open a card under Suggestions for now, then approve the changes it suggests for your running Meta campaigns. They raise or lower a daily budget, pause a campaign that spends without results, move money between campaigns, change an audience or plan new ads. Under the headline are the reason and each number per week: now, and roughly next week if you approve. Click Show the numbers and what to do for four weeks ahead, what to watch and what you can change. A raise assumes the extra money buys a little dearer, so the forecast cost per result rises slightly, and a card is shown only when its forecast beats doing nothing at a cost the brand can pay. The main button names the change and sends it to Meta Ads. Not now snoozes or dismisses a card. Nothing changes until you approve, and Undo puts it back. ## You'll need - **A Meta ad account connected.** With at least one campaign running, so there are numbers to read. (Guide: https://blackbox.plus/guides/connect-meta-ads) - **A week or more of results.** Suggestions compare your last days with the weeks before them. ## How to optimize Facebook ads: act on budget and pause suggestions in Blackbox 1. **Open your campaign suggestions.** Click **Plan** in the left menu, then a campaign card under **Suggestions for now**. You'll see: The card beside the calendar, headed by the change it suggests. Starts at: https://blackbox.plus/app/plan 2. **Read a card.** Read the headline, the reason under it, and each number per week: now, and next week if you approve. You'll see: The change beside each number, such as +31% or about the same. ![A campaign card: Raise the daily budget from 15 to 20 dollars, ringed, the reason, and purchases, cost per purchase and spend per week now and next week](https://blackbox.plus/guides/optimize-facebook-ads/02-card.png) 3. **Open the numbers.** Click **Show the numbers and what to do**. You'll see: **Last 7 days**, **If you do nothing** and **With the new budget**, then four weeks ahead with a likely range. ![The card opened: last 7 days, if you do nothing and with the new budget, ringed, above four weeks ahead with a likely range](https://blackbox.plus/guides/optimize-facebook-ads/03-numbers.png) 4. **Change the budget.** Click **What to do and why**, then type your own figure under **New daily budget**. You'll see: The estimate updating as you type, and the main button showing your figure. ![What to do and why: what we’ll do, why, what to watch, and New daily budget, ringed, set to 18 dollars](https://blackbox.plus/guides/optimize-facebook-ads/04-budget.png) 5. **Approve it.** Click the main button. It names the change, for example **Raise to $20 a day**. You'll see: The card marked **Done**, with **Undo** on it. ![The card after approving, marked Done, with the Undo button ringed](https://blackbox.plus/guides/optimize-facebook-ads/05-approved.png) 6. **Or put it off.** Click **Not now**, then **Snooze** or **Dismiss**. You'll see: **Snoozed** on the card, or a box asking why you are dismissing it. ![Not now, ringed, open on Snooze and Dismiss](https://blackbox.plus/guides/optimize-facebook-ads/06-not-now.png) 7. **Undo a change.** On the **Results** tab, click the change’s name, then **Undo** on its card. You'll see: The budget or status back as it was, and the card open again. ## Good to know - Cards come in a few kinds: raise or lower a daily budget, pause a campaign, turn one back on, move budget between campaigns, change an audience, or plan new ads. - Approving sends the change to Meta Ads straight away. Plan new ads changes nothing on Meta: it opens Studio to make them. - Snooze brings the card back after a day. When you dismiss, the reason you type helps avoid suggesting the same thing again. - A raise assumes the extra money buys a little dearer: a 20% raise forecasts about 10% more per result on the extra spend, and the card says so. The card is withdrawn if the cost per result would pass what the brand can pay — your strategy’s target cost, or the account’s usual. - A Meta campaign with a lifetime budget is changed in Ads Manager. On LinkedIn, Blackbox raises a campaign’s lifetime total instead, when it is spending on pace, and the card shows the old and new total with the days left. - The first days after a big budget change can look worse while Meta relearns; small changes don’t restart it. What to watch on the card says when to go back. - Each approved card shows how it is going, week by week, for four weeks — see [How to measure marketing effectiveness](https://blackbox.plus/guides/measure-marketing-effectiveness). - The Campaign tab shows an open suggestion under its campaign’s row; Approve ✓ there opens its card. Ask about this answers questions about a card before you act. For the cards that make new campaigns, see [Approve and start a campaign card by card](https://blackbox.plus/guides/approve-campaign-in-inbox). ## Official docs - [Meta: about the learning phase](https://www.facebook.com/business/help/112167992830700) - [Meta: edits that restart learning](https://www.facebook.com/business/help/316478108955072) ## Questions people ask **I have no campaign suggestions** They need a connected ad account with campaigns running for a week or more. A card appears only when the numbers point to a change. **It says The budget didn’t change** Meta refused the change; the reason is under Technical details. A Meta campaign with a lifetime budget can’t be raised this way (on LinkedIn, Blackbox raises the lifetime total instead). Click Try again once it is fixed. **Why does the cost per result go up when I raise the budget?** Because the extra money buys the next, dearer people. The forecast adds about half the raise as a higher cost on the extra spend, so a raise is suggested only when it still brings more results at a cost the brand can pay. **It won’t take the budget I typed** A new budget has to be at least $1 a day, at least a tenth of today’s budget, and at most 5 times it. **I approved something by mistake** Click Undo on the card. Undoing something that created a campaign deletes it, so only an admin can do that. **The results look worse a day after I raised the budget** That is common in the first days after a big change, while Meta relearns. The card’s What to watch says when it is worth going back.