# See how your Instagram posts are doing

URL: https://blackbox.plus/guides/see-how-instagram-posts-are-doing
Level 5: Grow (https://blackbox.plus/guides/grow)
Updated: 2026-10-20
Time: about 3 minutes
You'll end with: Reach, engagement and followers for 7, 30 or 90 days, and which posts beat your usual
Do it in Blackbox: https://blackbox.plus/app/plan

> Instagram analytics in Blackbox: reach, engagement, followers and your top posts over 7, 30 or 90 days, and how each post compares with your usual.

## Short answer

To see how your Instagram posts are doing in Blackbox (blackbox.plus), connect Instagram, then click Plan in the left menu, pick your brand and choose the Organic tab. Summary shows the last 7, 30 or 90 days against the period before: posts, followers, reach, engagements, reactions, comments, engagement rate and impressions, with charts of followers and engagements per day and your top five posts. The Posts tab lists every post with its reach, its views for reels or impressions for other posts, and its engagements, and labels it above usual, about usual or a share of usual — compared with this account's own typical post, not an industry average. A post from the last 7 days is too new to compare. Posts made anywhere count, and ones from Studio are marked made in studio. Numbers refresh about every hour, and TikTok accounts appear alongside in a By channel table.

## You'll need

- **Instagram connected.** TikTok works the same way. (Guide: https://blackbox.plus/guides/connect-instagram)
- **Some posts out.** Posts from anywhere count, not just Studio. A post is compared with your usual once it is a week old. (Guide: https://blackbox.plus/guides/schedule-instagram-posts)

## How to see how your Instagram posts are doing in Blackbox

1. **Open the Organic tab.** Click **Plan** in the left menu, pick your brand, and choose **Organic**.
   You'll see: **Summary**, the overview, beside **Posts**, the list of every post.
   Starts at: https://blackbox.plus/app/plan
2. **Pick a time range.** Choose **Last 7 days**, **Last 30 days** or **Last 90 days**.
   You'll see: Each number compared with the period before, and how recent the data is.
   ![The Organic summary: Last 7, 30 and 90 days ringed, the dates compared, and tiles for posts, followers, reach, engagements, reactions, comments, engagement rate and impressions](https://blackbox.plus/guides/see-how-instagram-posts-are-doing/02-range.png)
3. **Read the overview.** On **Summary**, read the tiles and the charts of followers and engagements per day.
   You'll see: **Top 5 posts** below them — click one to see it.
   ![Top 5 posts: each post’s picture, account, words and engagements, best first](https://blackbox.plus/guides/see-how-instagram-posts-are-doing/03-top-posts.png)
4. **Look post by post.** Open **Posts**.
   You'll see: Each post’s reach, views or impressions, and engagements, labelled against your usual.
   ![The Posts list: each post’s reach, impressions and engagements, with a label against the account’s usual — 2.3× above usual ringed](https://blackbox.plus/guides/see-how-instagram-posts-are-doing/04-posts.png)
5. **Compare accounts.** With more than one account connected, scroll to **By channel**.
   You'll see: Instagram and TikTok side by side.
   ![By channel: posts, followers, reach, engagements and engagement rate for each connected account side by side](https://blackbox.plus/guides/see-how-instagram-posts-are-doing/05-by-channel.png)

## Good to know

- The tiles are Posts, Followers, Reach, Engagements, Reactions, Comments, Engagement rate and Impressions.
- Each post is labelled above usual, about usual, or a share of usual. Usual means this account’s own typical post, not an industry average.
- A post from the last 7 days says too new — there is not enough to compare yet.
- Posts from Studio are marked made in studio. Reels and posts show views, since Instagram replaced impressions with views in 2024.
- Numbers refresh about every hour; each account has its own as of date.
- The same numbers can go on a dashboard (Dashboards in the left menu) to share with a client.

## Official docs

- [Instagram: what post insights mean](https://help.instagram.com/553860108359435)
- [Instagram: media insights metrics](https://developers.facebook.com/documentation/instagram-platform/reference/instagram-media/insights)

## Questions people ask

**My numbers haven’t appeared yet**

Your last 30 days start loading within minutes of connecting. After that, numbers refresh about every hour.

**A post says too new**

It went out in the last 7 days, which is too soon to compare with your usual. Check back in a few days.

**Posts I made in the Instagram app are in the list**

That is on purpose: every published post and reel on the connected account counts, wherever you posted it. The ones from Studio are marked made in studio.

**It says to connect Instagram or TikTok**

No organic account is connected for this brand yet. On the Data page, click Connect a channel and follow Connect your Instagram account to Blackbox.

**I don’t know what to do with these numbers**

Make more of what is above usual. Blackbox does the comparing and suggests it for you in Plan — see [Act on Blackbox’s suggestions](https://blackbox.plus/guides/act-on-inbox-suggestions).