Level 4 of 5
Run it as an ad
Boost a post that is already live so it keeps its likes and comments, or turn a Studio post into a new Meta ad in New Campaign, with the post already in it. Nothing spends before you press start. Set your Facebook Page and pixel once in Settings, and every ad uses them. To run more than one ad, describe the campaign in New Campaign and pick one of three plans, or set it up yourself — on Meta, or on LinkedIn by job title and company — then approve it from one card on Plan’s calendar, with Meta’s own sign-up form if you want leads.
17 guides About 111 minutes in all After this: A post you made is boosted or running as a Meta ad you approved.
The guides, in order
- 4.1
4.1How to boost an Instagram post
Boost a live Instagram post from Blackbox: the post itself runs as the ad and keeps its likes and comments. Pick a goal and budget, then start it.
About 3 minutes 7 steps
- 4.2
4.2Turn an Instagram post into a Meta ad
Launch as ad opens New Campaign with your Studio post already in it as the ad: check the goal, who sees it and the budget, then draft it. Nothing spends yet.
About 6 minutes 10 steps
- 4.3
4.3How to set your Facebook Page, Meta pixel and Snapchat profile
Pick once, per ad account, the Page your Meta ads run from, how a sale is counted and the Instagram account, and paste the Snapchat Public Profile id.
About 4 minutes 10 steps
- 4.4
4.4How to plan a Facebook ad campaign
Say what the campaign is for in a sentence and get three plans — budget, audiences, stop rules, targets. Pick one: one campaign, drafted paused.
About 10 minutes 15 steps
- 4.5
4.5How to create a Facebook ad campaign
Set up a Meta campaign yourself — goal and audience, ad sets, the ads, one budget, checks — and draft it as a proposal. Nothing spends until you start it.
About 10 minutes 12 steps
- 4.6
4.6How to create a LinkedIn ad campaign
Target people on LinkedIn by job title, company size and your own audiences, see the audience size as you go, and draft it. Nothing spends until you start it.
About 10 minutes 18 steps
- 4.7
4.7Approve a campaign proposal and start it
A drafted campaign is one card on Plan’s calendar, on its start day: approve it to create everything paused, start it, then follow its check-ins.
About 3 minutes 6 steps
- 4.8
4.8Approve and start a campaign card by card
Approve a campaign from a suggestion or the full brief one card at a time — campaign, ad set, ad — then start it. Nothing spends until you do.
About 4 minutes 7 steps
- 4.9
4.9How to run Facebook lead ads and download the leads
Add Meta’s own sign-up form to a campaign in New Campaign, then find every lead on the Leads page and download them all as a CSV file.
About 8 minutes 12 steps
- 4.10
4.10How to create a TikTok ad campaign
Run TikTok ads that sell or get sign-ups: pick your pixel and event, choose lowest cost or a cost cap, and tag the links. Nothing spends until you start.
About 10 minutes 13 steps
- 4.11
4.11How to set Facebook ad bidding, pixel event and attribution
Choose what Meta optimises for and which pixel counts it, cap the cost per result or set a minimum ROAS, let Meta split the budget, and set the URL parameters.
About 5 minutes 9 steps
- 4.12
4.12How to set Snapchat ads bidding and tracking
Choose what Snapchat optimises for, Auto-bid, target cost or max bid, the Snap Pixel and Public Profile, the conversion window, a frequency cap and link tags.
About 5 minutes 12 steps
- 4.13
4.13How to create a Google Ads Demand Gen campaign
Reach people on YouTube, Discover and Gmail, choose how Google bids and which conversions count, add tracking and a schedule, then draft it.
About 10 minutes 15 steps
- 4.14
4.14How to set up Facebook ad sets in one campaign
Give each audience, city, language or retargeting group its own ad set and share of the budget, check each gets enough a day to learn, and run the same ads.
About 10 minutes 15 steps
- 4.15
4.15How to read your ad set test and act on the check-in
See each ad set’s and creative’s cost per result at a check-in, then approve moving budget and pausing what costs too much, on every platform at once.
About 5 minutes 7 steps
- 4.16
4.16How to give your best audience its own Facebook ad set
Split the age and gender group with the cheapest results into its own ad set, paid for by the ad sets that lose, without overlapping the old one.
About 4 minutes 7 steps
- 4.17
4.17How to read Blackbox’s campaign estimates and track record
See what a campaign should bring before launch, what came in on each check-in day, the verdict on its last day, and how often estimates were right.
About 4 minutes 6 steps
Can't find what you need? Ask us and we'll walk you through it.