Resources

What we learn buying ads across five platforms.

Cross-channel media buying, AI agents, and where an ad budget actually goes. From the team building Blackbox.

Three stacked layers labelled native automation, rules-based tools and AI agents, all enclosed inside a boundary marked "inside Google", with four other ad platforms sitting outside it in the dark

Google Ads Automation Tools: What They Do, and the One Thing None of Them Can

Three kinds of Google Ads automation, what each is genuinely good at, and the blind spot all of them share — none can tell you when Google is the wrong place for your next dollar.

10 Aug 2026 · Blackbox Team

Five ad platform dashboards side by side, each reporting a small gain, with TikTok up 61 percent and a dashed arrow curving from Meta across to TikTok labelled "the call no platform will make"

Media Buying

AI Media Buying: Who Does the Agent Actually Work For?

Every ad platform has an AI optimizing your campaigns. None will tell you to move budget elsewhere. That cross-channel call is worth the most money, and no platform's AI is built to make it.

5 Aug 2026 · Blackbox Team

An agent proposal card on a dark interface, recommending a budget move from one ad platform to another with its reasoning listed beneath, and Approve and Reject buttons waiting at the bottom

Media Buying

Why We Built Blackbox

Every ad platform ships an AI that optimizes inside its own walls. We kept asking the one question none of them would answer — where should next month's money go — and built the agent that answers it.

3 Aug 2026 · Blackbox Team