From your first plan to leads that convert.
Five levels, in the order you'll need them: set up your brand and approve its strategy, make and schedule your posts, run the best ones as ads, work the leads that come in, then see what worked. Every guide uses the words on the buttons you'll press.
Level 1
Get set up
Your brand is in Studio, your accounts are connected and its strategy is approved.
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1.1 How to get started with Blackbox
Sign up, start Starter, turn your website into a brand, check your competitors and connect your first channel: AI marketing for small business in one sitting.
About 10 minutes Read -
1.2 Set up your brand kit in Blackbox
Paste your website and Studio reads your colours, fonts, logo and what you sell. Check what it found, add how you talk, and every post starts on brand.
About 5 minutes Read -
1.3 How to teach AI your brand guidelines and voice
Hand Blackbox your brand guidelines, decks and pages, then confirm what is true in the brand profile. Briefs and posts are written from what you confirm.
About 10 minutes Read -
1.4 Connect your Instagram account to Blackbox
See how your Instagram posts perform and publish to Instagram from Blackbox. You sign in through Facebook and choose exactly which accounts to share.
About 2 minutes Read -
1.5 Connect your TikTok account to Blackbox
Track followers, views and engagement on the videos you post, and publish from Blackbox when you want to. One login covers one account.
About 2 minutes Read -
1.6 Connect your Meta ad account to Blackbox
Bring Facebook and Instagram campaign spend and results into your reporting, and approve budget or status changes from one place.
About 3 minutes Read -
1.7 Connect Google Search Console to Blackbox
See the queries, clicks and positions your site earns in Google next to your paid and social numbers. This connection can only read.
About 2 minutes Read -
1.8 Connect your Google Ads account to Blackbox
Pull Search, Display and YouTube campaign performance into your reporting, with budget and status changes still routed through your approval.
About 3 minutes Read -
1.9 Connect your TikTok Ads account to Blackbox
Bring advertiser spend and campaign results into your reporting. The one step people miss is ticking an advertiser on the TikTok screen.
About 3 minutes Read -
1.10 Connect your LinkedIn Ads account to Blackbox
Report on Campaign Manager spend and results alongside your other channels. Campaigns Blackbox creates arrive as drafts for you to finish.
About 3 minutes Read -
1.11 Connect your Snapchat Ads account to Blackbox
Bring Snap ad spend and results into your reporting. Snapchat groups accounts under organizations, and Blackbox looks across all of yours.
About 3 minutes Read -
1.12 How to define your target audience and what a customer is worth
Answer what only you know — a typical sale, your ad budget, who you sell to, what you can handle — on the Strategy tab and the question cards in Plan.
About 5 minutes Read -
1.13 Get a marketing strategy for your small business
A one-page marketing plan, written by Blackbox: what you sell, why you, where you show up, three moves and day-90 targets. Answer what you know, then approve.
About 6 minutes Read -
1.14 How to reconnect, sync or disconnect a Facebook ad account
Sign a channel back in when Meta logs it out, pull fresh numbers, change the accounts it tracks, or remove it. Works the same for Instagram and TikTok.
About 3 minutes Read -
1.15 How to add team members and invite your team
Invite teammates by email from Settings as a Member or an Admin, see who hasn’t joined yet, resend or revoke an invite, and remove someone who left.
About 3 minutes Read -
1.16 How to change or cancel your Blackbox subscription
See your plan and renewal date, then change your card, download invoices or cancel on Stripe. What Starter includes, and what to do at a limit.
About 3 minutes Read -
1.17 How to add a second brand and manage multiple brands
Make the brand in Studio, give it its own ad account, calendar and Instagram, and choose which teammates work on it. Multi-brand marketing in one place.
About 10 minutes Read
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2.1 Get Instagram post ideas from your own website
Studio reads your site, a single page, your product photos or a topic and suggests posts your brand could make. Pick one and it gets written.
About 4 minutes Read -
2.2 How to do competitor analysis
See the ads your competitors are running and the posts that work for them, then turn the best into post ideas in your own voice.
About 5 minutes Read -
2.3 Make an Instagram carousel with AI
Turn an idea into a branded Instagram carousel of 5 to 8 slides, written from your website’s facts, with a caption you can change before it goes out.
About 5 minutes Read -
2.4 Edit slides, captions and alt text
Change the words on any slide, add or reorder slides, write the caption and add alt text, so people who use a screen reader know what each image shows.
About 5 minutes Read -
2.5 Upload your own photos or video and post them
Post your own photos or a video to Instagram and TikTok from your computer: upload them from Plan, add a caption, then publish or schedule.
About 3 minutes Read
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3.1 How to schedule Instagram posts
Schedule Instagram posts from your computer, or post right away — to Instagram and TikTok at once — and see everything coming up on one calendar.
About 3 minutes Read -
3.2 How to schedule TikTok posts
Schedule TikTok posts from Blackbox: choose who can see it, comments and any commercial label, then post now or pick a time, alongside Instagram.
About 3 minutes Read -
3.3 If a post didn't go out: failed, needs checking, send again
What Failed and Needs checking mean on a Studio post, how to check the account, and how to send it again only to the accounts that missed it.
About 3 minutes Read -
3.4 How to plan a social media content calendar
One marketing calendar per brand: your posts and campaigns, each market’s holidays, and an AI CMO’s dated suggestions to make, put off or turn down.
About 10 minutes Read
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4.1 How to boost an Instagram post
Boost a live Instagram post from Blackbox: the post itself runs as the ad and keeps its likes and comments. Pick a goal and budget, then start it.
About 3 minutes Read -
4.2 Turn an Instagram post into a Meta ad
Launch as ad opens New Campaign with your Studio post already in it as the ad: check the goal, who sees it and the budget, then draft it. Nothing spends yet.
About 6 minutes Read -
4.3 How to set your Facebook Page, Meta pixel and Snapchat profile
Pick once, per ad account, the Page your Meta ads run from, how a sale is counted and the Instagram account, and paste the Snapchat Public Profile id.
About 4 minutes Read -
4.4 How to plan a Facebook ad campaign
Say what the campaign is for in a sentence and get three plans — budget, audiences, stop rules, targets. Pick one: one campaign, drafted paused.
About 10 minutes Read -
4.5 How to create a Facebook ad campaign
Set up a Meta campaign yourself — goal and audience, ad sets, the ads, one budget, checks — and draft it as a proposal. Nothing spends until you start it.
About 10 minutes Read -
4.6 How to create a LinkedIn ad campaign
Target people on LinkedIn by job title, company size and your own audiences, see the audience size as you go, and draft it. Nothing spends until you start it.
About 10 minutes Read -
4.7 Approve a campaign proposal and start it
A drafted campaign is one card on Plan’s calendar, on its start day: approve it to create everything paused, start it, then follow its check-ins.
About 3 minutes Read -
4.8 Approve and start a campaign card by card
Approve a campaign from a suggestion or the full brief one card at a time — campaign, ad set, ad — then start it. Nothing spends until you do.
About 4 minutes Read -
4.9 How to run Facebook lead ads and download the leads
Add Meta’s own sign-up form to a campaign in New Campaign, then find every lead on the Leads page and download them all as a CSV file.
About 8 minutes Read -
4.10 How to create a TikTok ad campaign
Run TikTok ads that sell or get sign-ups: pick your pixel and event, choose lowest cost or a cost cap, and tag the links. Nothing spends until you start.
About 10 minutes Read -
4.11 How to set Facebook ad bidding, pixel event and attribution
Choose what Meta optimises for and which pixel counts it, cap the cost per result or set a minimum ROAS, let Meta split the budget, and set the URL parameters.
About 5 minutes Read -
4.12 How to set Snapchat ads bidding and tracking
Choose what Snapchat optimises for, Auto-bid, target cost or max bid, the Snap Pixel and Public Profile, the conversion window, a frequency cap and link tags.
About 5 minutes Read -
4.13 How to create a Google Ads Demand Gen campaign
Reach people on YouTube, Discover and Gmail, choose how Google bids and which conversions count, add tracking and a schedule, then draft it.
About 10 minutes Read -
4.14 How to set up Facebook ad sets in one campaign
Give each audience, city, language or retargeting group its own ad set and share of the budget, check each gets enough a day to learn, and run the same ads.
About 10 minutes Read -
4.15 How to read your ad set test and act on the check-in
See each ad set’s and creative’s cost per result at a check-in, then approve moving budget and pausing what costs too much, on every platform at once.
About 5 minutes Read -
4.16 How to give your best audience its own Facebook ad set
Split the age and gender group with the cheapest results into its own ad set, paid for by the ad sets that lose, without overlapping the old one.
About 4 minutes Read -
4.17 How to read Blackbox’s campaign estimates and track record
See what a campaign should bring before launch, what came in on each check-in day, the verdict on its last day, and how often estimates were right.
About 4 minutes Read
Level 5
Grow
You know which posts work, act on what Blackbox suggests, and see what each change did.
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5.1 See how your Instagram posts are doing
Instagram analytics in Blackbox: reach, engagement, followers and your top posts over 7, 30 or 90 days, and how each post compares with your usual.
About 3 minutes Read -
5.2 Act on Blackbox’s suggestions
Each suggestion says what to change, why, and roughly what it should do. Approve it, adjust it, ask about it or put it off — nothing happens until you act.
About 4 minutes Read -
5.3 How to turn Google searches into Instagram post ideas
Search Console knows what people type before they find your site. Plan picks the search worth a post, and Studio writes ideas that answer it.
About 4 minutes Read -
5.4 Optimize Facebook ads: act on budget and pause suggestions
Blackbox reads your running Meta campaigns and suggests budget, pause and audience changes in Plan. See the numbers, adjust, approve or undo.
About 5 minutes Read -
5.5 Use an AI marketing assistant that knows your numbers
Ask Blackbox about your brand in plain words. It reads your ad and social accounts, your strategy and your suggestions before it answers.
About 4 minutes Read -
5.6 How to pause or stop Facebook ads, and see how they’re doing
See every Meta campaign’s spend and results on Plan’s Campaign tab, then turn off Facebook ads, change a budget or delete a campaign there.
About 5 minutes Read -
5.7 How to measure marketing effectiveness
Track record shows what every change you approved in Blackbox did, week by week, against the estimate on its card — and how far to trust the next one.
About 3 minutes Read -
5.8 How to build a marketing dashboard with AI
Ask about your posts or ads in plain words and keep the answer as a chart, or start from a ready-made channel or campaign report. Then export or share it.
About 5 minutes Read -
5.9 How to report on LinkedIn Ads
Build a LinkedIn Ads report in a few clicks: results by campaign group, each creative, reach, and who saw your ads by job function. Then send it to your client.
About 5 minutes Read -
5.10 How to plan a go-to-market strategy for a new market
Add a country to your brand and Blackbox writes that market its own one-page plan: audience, competitors, channels, three moves, day-90 targets, pitch deck.
About 6 minutes Read -
5.11 How to manage leads from your Facebook and LinkedIn lead ads
Every sign-up from your Facebook and LinkedIn lead forms in one list. See who to call first, move each lead along, set a follow-up and export the lot.
About 6 minutes Read