Guide 1 of 11 in Level 5: Grow

See how your Instagram posts are doing

To see how your Instagram posts are doing in Blackbox (blackbox.plus), connect Instagram, then click Plan in the left menu, pick your brand and choose the Organic tab. Summary shows the last 7, 30 or 90 days against the period before: posts, followers, reach, engagements, reactions, comments, engagement rate and impressions, with charts of followers and engagements per day and your top five posts. The Posts tab lists every post with its reach, its views for reels or impressions for other posts, and its engagements, and labels it above usual, about usual or a share of usual — compared with this account's own typical post, not an industry average. A post from the last 7 days is too new to compare. Posts made anywhere count, and ones from Studio are marked made in studio. Numbers refresh about every hour, and TikTok accounts appear alongside in a By channel table.

You'll need
Time
About 3 minutes 5 steps Updated
You'll end with
Reach, engagement and followers for 7, 30 or 90 days, and which posts beat your usual
Do it in Blackbox Open Plan, after you sign in
Example
Posts compared with the account’s usual

How to see how your Instagram posts are doing in Blackbox

  1. Step 1:Open the Organic tab

    Click Plan in the left menu, pick your brand, and choose Organic.

    You'll see: Summary, the overview, beside Posts, the list of every post.

    Open this in Blackbox

  2. Step 2:Pick a time range

    Choose Last 7 days, Last 30 days or Last 90 days.

    You'll see: Each number compared with the period before, and how recent the data is.

  3. Step 3:Read the overview

    On Summary, read the tiles and the charts of followers and engagements per day.

    You'll see: Top 5 posts below them — click one to see it.

  4. Step 4:Look post by post

    Open Posts.

    You'll see: Each post’s reach, views or impressions, and engagements, labelled against your usual.

  5. Step 5:Compare accounts

    With more than one account connected, scroll to By channel.

    You'll see: Instagram and TikTok side by side.

Good to know

  • The tiles are Posts, Followers, Reach, Engagements, Reactions, Comments, Engagement rate and Impressions.
  • Each post is labelled above usual, about usual, or a share of usual. Usual means this account’s own typical post, not an industry average.
  • A post from the last 7 days says too new — there is not enough to compare yet.
  • Posts from Studio are marked made in studio. Reels and posts show views, since Instagram replaced impressions with views in 2024.
  • Numbers refresh about every hour; each account has its own as of date.
  • The same numbers can go on a dashboard (Dashboards in the left menu) to share with a client.

Official docs

If something doesn't work

My numbers haven’t appeared yet

Your last 30 days start loading within minutes of connecting. After that, numbers refresh about every hour.

A post says too new

It went out in the last 7 days, which is too soon to compare with your usual. Check back in a few days.

Posts I made in the Instagram app are in the list

That is on purpose: every published post and reel on the connected account counts, wherever you posted it. The ones from Studio are marked made in studio.

It says to connect Instagram or TikTok

No organic account is connected for this brand yet. On the Data page, click Connect a channel and follow Connect your Instagram account to Blackbox.

I don’t know what to do with these numbers

Make more of what is above usual. Blackbox does the comparing and suggests it for you in Plan — see Act on Blackbox’s suggestions.

Stuck at any step? Send us a message and we'll do it with you on a call. All of Level 5: Grow