Guide 2 of 17 in Level 1: Get set up

Set up your brand kit in Blackbox

To set up a brand kit in Blackbox (blackbox.plus), you paste your website and Studio reads it for you. Click Brands in the left menu, then New brand, or Make your first brand. Paste the address and click Read the site; it usually takes about 20 seconds. Studio then shows five things to check: the name, the website, the country it sells in, the logo it picked for you (tap another, or Upload my own: PNG, JPG, WebP or SVG up to 512 KB) and how the brand talks, drafted from your site. The colours and fonts, and the facts read from your site, are folded underneath; open Check on either to change them. Drafted fields are marked until you change them. Click Looks right, next. Studio then finds your competitors, and your first strategy arrives in a minute or two. Your country, launch or growth, and monthly budget are asked up front, on the first screen. Everything stays editable later.

You'll need
  • Your website address — Your homepage is enough — Studio reads your colours, fonts, logo and what you sell from it.
  • Your logo file, just in case — For when the site doesn’t give up a usable one: PNG, JPG, WebP or SVG, up to 512 KB.
Time
About 5 minutes 10 steps Updated
You'll end with
A brand in Studio, its competitors, and a first strategy to approve
Do it in Blackbox Add your brand, after you sign in
Example
A brand kit read from the website: logo, colours, fonts and facts

How to set up your brand kit in Blackbox

  1. Step 1:Open Brands

    Click Brands in the left menu, then New brand (or Make your first brand).

    You'll see: New brand, with a box for your website.

    Open this in Blackbox

  2. Step 2:Paste your website

    Paste your website address and click Read the site.

    You'll see: Reading your site — usually about 20 seconds, sometimes up to a minute.

  3. Step 3:Check the basics

    Check the Name, the Website and Sells in — the country, with where it came from underneath.

    You'll see: Here’s what we found on your site, with five things to check.

  4. Step 4:Check your logo

    Studio picks the logo it thinks is yours. Tap another if it’s wrong, or Upload my own.

    You'll see: Your logo on a white tile, ringed in green.

  5. Step 5:Say how you talk

    Read what Blackbox wrote under How does [your brand] talk? from your site. Change what is off, or pick Friendly and casual, Calm and expert or Bold and fun and add anything you never say.

    You'll see: Your site’s voice already filled in, and your line underneath.

  6. Step 6:Check colours, fonts and facts

    Open Colours and fonts · Check to change any of the five colours or the fonts, and What the site says · Check to fix a wrong or out-of-date fact.

    You'll see: The preview slide in your colours, with a headline from your own site.

  7. Step 7:Create the brand

    Click Looks right, next. Confirm your competitors (or Skip for now).

    You'll see: All set. Your strategy shows up on the brand’s Strategy page in a minute or two.

  8. Step 8:Later: open campaign names and tracking

    For ads, click Brands in the left menu, open the brand and click Edit on Campaign names and tracking.

    You'll see: A sheet with Campaign name, Ad set name and the UTM fields, filled with our defaults.

    Open this in Blackbox

  9. Step 9:Set how campaigns are named

    Type your pattern into Campaign name and Ad set name, such as {brand}_{goal}_{channel}_{date:YYYYMMDD}. Tokens you can use lists them all.

    You'll see: The example at the bottom renamed as you type.

  10. Step 10:Set the UTM tags

    Fill in utm_source, utm_medium, utm_campaign and utm_content, add any other tag under More parameters, then click Save.

    You'll see: The Campaign names and tracking card showing your campaign name and tags.

Good to know

  • The five colours: Ink for headlines, Muted for body text, Ground for the background, Accent for the call to action, and On accent for text on it.
  • Studio writes only from the fact sheet, never from guesses about your business — so a wrong fact there means a wrong post.
  • The buttons on your site are saved as your asks: what your posts ask people to do.
  • Blackbox drafts how you talk from how your site writes, and the picture style from your site’s look and what it sells. They are drafts, marked Drafted by Blackbox with where they came from. Your own words make posts sound like you rather than like anyone, so read them and edit.
  • Blackbox only fills what is empty and never changes something you set. It fills the logo, colours, fonts, how it talks, asks, blog feed, picture style, country and the market Plan plans for, and drafts a first profile from the site once it has been read. Edit any of them, or click Looks right, and the Drafted mark goes away.
  • Fonts come from a list because those are the ones the slides can actually be drawn with.
  • Nothing is saved until you press Looks right, next, and everything stays editable afterwards from the brand page.
  • Your country, launch or growth, and monthly budget are asked on the first screen, so Create the brand does not ask them again.
  • Every brand page has one status line and one green button for the next step — for example Finish setup, Use this strategy or Make a post. Everything else is under More.
  • Competitors are the brands your customers compare you with. For a chain, Studio finds them from what people search, such as “Kopi Kenangan vs Fore”, and marks each Close rival or Also competes.
  • To give Blackbox more than your website — your guidelines, decks and what you know for certain — see How to teach AI your brand guidelines and voice.
  • Deleting a brand keeps everything already made for it. It only stops new posts being made under that name.
  • Campaign names and tracking is for ads. New Campaign names every channel’s campaign and ad sets with it and adds the UTM tags to every landing page. Review shows the names and tags under Named and tracked before you draft.
  • Left alone, campaigns are named “title · channel”, and landing pages get utm_source for the channel, utm_medium paid_social (cpc on Google) and utm_campaign from the title. Use the defaults puts them back.
  • With your own UTM tags, they replace any tag of the same name already on a link. Each channel can still set its own URL parameters for one campaign.

If something doesn't work

Studio picked the wrong logo

Tap another of the logos it found, or Upload my own. After the brand is created, open it from the Brands page and click Change on the Look card.

My website changed and the brand is out of date

Open the brand from the Brands page and choose More → Re-read the site. It replaces the fact sheet with what the site says now, and fills anything still empty (colours, fonts, how it talks, asks, blog feed, picture style, country), marked Drafted by Blackbox. It keeps everything you set.

My carousels end on the wrong call to action

That is your ask — what a post asks people to do, read from the buttons on your site. Edit them on the Last-slide buttons card on the brand page. With none, carousels end pointing at your website.

I look after more than one brand

Add each one with New brand on the Brands page, then give it its own ad account and accounts — see How to add a second brand and manage multiple brands.

It says it couldn’t read my site

The note at the top says why. Check the address and click Try again; if a bot check or a password page turns the reader away, fill in the name, logo, colours and facts by hand and create the brand anyway. If you sell on a marketplace like Shopee or Tokopedia, paste your shop’s own link (for example shopee.co.id/yourshop) or your Instagram page, not the marketplace’s home page.

A tip pops up when I click into a field

Each field explains itself the first time you use it, then stays quiet; the ? beside it brings the tip back. Turn tips off or see them all again in Settings, under Field tips.

Stuck at any step? Send us a message and we'll do it with you on a call. All of Level 1: Get set up