Guide 12 of 17 in Level 1: Get set up

How to define your target audience and what a customer is worth

To define your target audience and what a customer is worth in Blackbox (blackbox.plus), answer the questions on the Strategy tab and the question cards in Plan. On the Strategy tab, a card marked Needs you asks what only you know: What does a customer pay for a typical sale?, How much can we spend on ads each month? and What is your website? Type it and click Save. The question cards under Suggestions for now ask the rest. Check what we read on your website shows what Blackbox read about who you sell to and why they pick you: confirm each row or edit it, then click Looks right. Add your prices and budget asks your price, margin, how long a customer stays and the most you would pay for a new one. Tell us your capacity and who approves asks whether you could handle twice the orders and who signs off. Each answer brings a new version of the strategy. Only an admin answers.

You'll need
Time
About 5 minutes 7 steps Updated
You'll end with
Your audience, numbers and capacity in the strategy, instead of guesses
Do it in Blackbox Open the Strategy tab, after you sign in
Example
Your answers turn the strategy’s guesses into what you told us

How to define your target audience and what a customer is worth in Blackbox

  1. Step 1:Answer on the Strategy tab

    Click Plan in the left menu, pick your brand, click Strategy, and on a card marked Needs you type the answer and click Save.

    You'll see: Drafting from your sources… on the card, then Ready.

    Open this in Blackbox

  2. Step 2:Find the question cards

    Click Calendar, then a question under Suggestions for now.

    You'll see: A card marked Question beside the calendar.

    Open this in Blackbox

  3. Step 3:Check what we read

    On Check what we read on your website, click Confirm on each row that’s right, or Edit to fix one.

    You'll see: Confirmed beside the rows you checked.

  4. Step 4:Save it

    Click Looks right, or Save once you have changed something.

    You'll see: Saved, and the card leaves the list.

  5. Step 5:Say what you can handle

    On Tell us your capacity and who approves, pick an answer to both questions and click Next.

    You'll see: Saved, and the card leaves the list.

  6. Step 6:Add your numbers

    On Add your prices and budget, fill in what you know and click Next.

    You'll see: Most you’d pay per customer worked out from your price and margin as you type.

  7. Step 7:Skip one for now

    Click Skip on a card.

    You'll see: The card gone until the next version of your strategy.

Good to know

  • An answer saved on the Strategy tab redrafts that card straight away; an answer on a question card brings a new version of the strategy a few minutes later.
  • Lines you haven’t answered show as Assumed in the strategy. Answering turns a guess into what you told us.
  • A skipped question comes back with the next version of the strategy if it is still unanswered.
  • Approving the strategy closes every open question card. Change on a Strategy tab card redrafts that block; capacity is only asked on its card.
  • When suggested competitors are waiting, a card called Confirm who you’re up against asks you to tick the ones that are real.
  • Only an admin answers. Teammates see the card with “An admin can answer this.”
  • For the page itself, and approving it once it reads right, see Get a marketing strategy for your small business.

If something doesn't work

How much should a small business spend on ads?

Start from what a customer is worth. The card works out the most you would pay for one from your price, margin and how long they stay; your monthly budget is up to you, and you can change it later.

Next did nothing and the card disappeared

With nothing filled in, Next works like Skip. The question comes back with the next version of your strategy.

It says This strategy is already approved

Answers can’t change an approved strategy, so the questions are closed. They are used for the next one.

It says Not saved. We’ll ask again in Plan

The answer didn’t reach us. Try Next again in a moment; the card stays open until it saves.

I can’t click anything on the card

Only an admin can answer these questions, on the Strategy tab or on a card. Ask an admin, or have them change your role in Settings under Team.

Stuck at any step? Send us a message and we'll do it with you on a call. All of Level 1: Get set up