Guide 1 of 5 in Level 2: Make your first post

Get Instagram post ideas from your own website

To get Instagram post ideas from your own website in Blackbox (blackbox.plus), click Brands in the left menu, then your brand and Ideas. There are three ways in. On My ideas, paste an article or product page link, type a topic, or add up to four product photos, then click Make ideas; a topic or photos give three ideas. On My website, tick up to 10 pages worth a post — an article, a product, a landing page — and click Make ideas from selected. On Google search, which appears only when Google Search Console is connected for that site, tick up to six searches where your site shows up but rarely gets the click. A batch takes about a minute, and every idea is written from your brand's fact sheet rather than guesses. Click Make this on the one you want, pick its day and time on the calendar, and Blackbox writes the brief and opens it in Plan on that day.

You'll need
Time
About 4 minutes 7 steps Updated
You'll end with
A post idea picked, with its brief written and open
Do it in Blackbox Open Brands, after you sign in
Example
Ideas written from the brand’s own website

How to get Instagram post ideas from your own website in Blackbox

  1. Step 1:Open the ideas

    Click Brands in the left menu, click your brand, then Ideas.

    You'll see: Your brand’s ideas, open on the My ideas tab.

    Open this in Blackbox

  2. Step 2:Start from a link, a topic or photos

    Paste a page link, type a topic, or click Add photos to add up to four. Then click Make ideas.

    You'll see: A bar showing the batch at work — about a minute.

  3. Step 3:Or pick pages from your website

    Open My website, tick up to 10 pages worth a post, and click Make ideas from selected.

    You'll see: The same bar, working on the pages you ticked.

  4. Step 4:Or start from Google searches

    Open Google search, tick up to six searches, and click Make ideas.

    You'll see: The same bar, working on the searches you ticked.

  5. Step 5:Pick one

    When it says Ideas are ready, click Make this on the idea you want.

    You'll see: A Which day? window.

  6. Step 6:Pick its day and time

    Under Which day?, click a day on the calendar (a dot marks a day that already has a post), set the Time, and click Make it for this day.

    You'll see: The brief for that post being written, then opening in Plan.

  7. Step 7:See the brief in Plan

    The brief opens in Plan on the day you picked. To change the day or time later, click Planned for at the top.

    You'll see: Planned for at the top of the brief, with the day and time you set.

Good to know

  • A topic or photos give three ideas. A link is read, and the ideas come from what the page says.
  • Each idea has up to three dots for how closely it fits what your site says you do, and says where it came from.
  • On My website, tick Every page, not just the feed to search the whole site, or click Make an idea on a single row.
  • Google search lists searches where your site shows up but rarely gets the click. The post answers the question; it never quotes the numbers. Plan raises the biggest one as a card; see How to turn Google searches into Instagram post ideas.
  • Competitors shows what your competitors advertise and post, and its ideas join the same list; see How to do competitor analysis.
  • Product pages bring up to two of their own photos; articles bring text only.
  • Click the heart on an idea to keep it, then tick Favourites only to see just those. A page that already has an idea shows View idea, so you don’t make the same post twice.

If something doesn't work

The Google search tab is missing

It only appears when Google Search Console is connected for that brand’s website and your login can read it. Connect it from the Data page, then reopen the ideas.

It says no posts were found on the feed

The brand has no blog feed, or the feed is empty. Tick Every page, not just the feed to pick from your whole site, or add the feed on the brand page under Blog feed.

I already know what I want to post about

Type it into the box on My ideas and click Make ideas. You get three ideas written from it and your brand’s facts.

An idea gets a fact about my business wrong

Ideas are written only from your brand’s fact sheet. Fix the fact on the brand page and it stays fixed for every idea after.

It is still working after three minutes

Reload the page in a moment. The ideas land on the list when the batch finishes, even if the page stopped checking.

Stuck at any step? Send us a message and we'll do it with you on a call. All of Level 2: Make your first post